Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
At Communicant, all of our websites are designed with basic web site optimisation in mind. To ensure that if you do nothing more your website is understood by search engines. However, we offer more than this. Using bespoke software we can analyse not only your website, but your competitors to establish how key search items affect your specific product. From the results of this we can then optimse every page to ensure not only accurate but more importantly high quality search engine referrals.
Coliseum Coaches want to feature highly in the search engines in two main subjects their day tours which they offer and chartering coaches. It is a competitive market but one which over a year we have managed to bring Coliseum Coaches up to very high rankings.
Admittedly the day tours containing quite precise keywords were an easyish task which within three months got the to the first search engine pages, but teh charter coaches took quite some more work and after 6 months we got succesful results!
A great success story and one which suprisingly is at odds with accepted search engine advice. Stephen gets all of his business from the internet and spends his whole marketing budget with Communicant. He wanted to push his services harder through the web so we developed a 'Mother' site with seven sub sites built to highlight the specific sites. Add details to the Mother site and it is automatically fed through to the sub sites.
We have got Waterrail to no less than the #1 position in Google!
