Search Engine optimisation is not about ramping up the number of visitors to your site, but rather improving the number and quality of visitors. Search Engine Optimisation is about creating a website which is appealing to search engine algorithms to increase the search engine relevance so ultimately web traffic.
Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images.
SEO is concerned with improving the number and position of a site's listings in the organic search results.
When considering how to get a website to rank highly we have to consider how the site is mathematically ‘seen’ and ‘understood’ by the individual search engines. Consider that a search engine in essence is trying to equate a mathematical value of a customers search with a mathematical value of your site. This means that it is extremely important to consider the searches query.
In short when optimising a site for search engines we consider mostly how someone looks into the site rather than how it looks out to the outside world (this is considered when the person actually visits).
There are predominatly two types of search engine optimisations that we consider:
Organic Placement that is the natural placement that all websites get when featured by search engines. When the search engine tries to simply provide you with the best site based on your enquiry.
Paid Placement when you want to pin your site to a specific search term - and are willing to pay for the opportunity!
We are happy to provide you with examples of both here.
